ECONOMIC VALUATION OF THE LEÓN THEATER AS CULTURAL HERITAGE IN RIOBAMBA, ECUADOR
DOI:
https://doi.org/10.37135/kai.03.17.01Keywords:
contingent valuation, willingness to pay, cultural heritage, non-market valuation, heritage conservationAbstract
This study estimates the economic value of the León Theater in Riobamba using the contingent valuation method. Logistic regression models were applied to a sample of the urban economically active population to analyze willingness to pay for its conservation and maintenance. The results reveal a high social valuation, influenced by educational attainment and frequency of visits, which points to a significant existence and cultural legacy value. As a main limitation, the hypothetical market may introduce methodological bias. The study provides an initial empirical input for the technical design of heritage conservation funds.
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