AN APPROACH TO THE ECONOMIC AND FINANCIAL VIABILITY FOR THE SUCCESS OF VENTURES IN THE CITY OF RIOBAMBA
DOI:
https://doi.org/10.37135/kai.03.16.03Keywords:
Economic viability, financial viability, entrepreneurship, business successAbstract
Entrepreneurship is a development factor that enables the transformation of localities through innovative ideas. The objective was to determine the success of entrepreneurships ventures based on sustainability and economic and financial viability in the city of Riobamba. The study used a deductive method, a mixed approach, a correlational level, and a non-experimental design. The study population consisted of 64 entrepreneurships, and a questionnaire was used as a data collection instrument. The results show that profitability, time, and growth are factors of business success, demonstrating that economic and financial viability allows us to determine the degree of sustainability of entrepreneurship. It is concluded that economic and financial viability is a relevant factor for the success of entrepreneurship in the city of Riobamba.
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