PREFERENCES FOR DISTANCE EDUCATION: AN ANALYSIS FROM CONSUMER BEHAVIOR
DOI:
https://doi.org/10.37135/kai.03.14.05Keywords:
distance education, consumer behavior, preferences, bounded rationalityAbstract
The preferences of Economics students towards distance education are analyzed, considering their experience during the COVID-19 pandemic. The information was collected through a structured questionnaire, divided into sections that address demographic data, satisfaction with distance education, and technological adoption factors based on the UTAUT model. An ordinal probabilistic model was applied to identify the determinants of the preference for the distance modality. The results show that satisfaction, perceived compatibility, quality of information and teacher support increase the probability of preferring this modality. However, a high perception of effort decreases this probability. It is concluded that satisfaction and institutional quality are key to the adoption of this modality.
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