THURSTONE PAIR COMPARISON FOR INTERNATIONALIZATION DECISIONS IN SMEs
DOI:
https://doi.org/10.37135/kai.03.08.07Keywords:
Par de Thurstone, Métodos de selección, Escalas comparativas, Pequeñas y medianas empresas, comunicación horizontalAbstract
Due to the saturation of local markets, the selection of countries for internationalization purposes becomes a major problem for any organization. The objective of the research is to develop a novel approach to selecting countries for internationalization purposes in the context of SMEs. The method used is the Thurstone pair comparison scale which required a simulation of the criteria of reliability, economic development and cultural closeness, of three countries. The results obtained made it possible to establish the criteria for selection among the countries analyzed, all of which suggest that the Thurstone pair comparison scale constitutes an easy-to-apply technique that contributes to the achievement of the proposed objective.
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References
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Gorgas García, J., Cardiel López, N., & Zamorano Calvo, J. (2011). Estadítica básica para estudiantes de ciencias. Madrid: Universidad Complutense de Madrid.
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Köhr, C. K., Camanzi, L., & Malorgio, G. (2018). Exploring structural and strategic correlates of difficulties in the internationalisation process of Italian wine SMEs. Wine Economics and Policy, 7(1), 13-23. https://doi.org/10.1016/j.wep.2018.01.004
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Lobo, C. A., Fernandes, C. I. M. A. S., Ferreira, J. J. M., & Peris-Ortiz, M. (2020). Factors affecting smes' strategic decisions to approach international markets. European Journal of International Management, 14(4), 617-639. https://doi.org/10.1504/EJIM.2020.107607
Malhotra, N. K. (2008). Investigación de mercados. (Quinta ed.). Estado de México: Pearson Educación de México, S.A. de C.V.
Manotas, E. C., & González Pérez, M. A. (2020). Internationalization and performance of small and medium-sized enterprises from emerging economies: Using hazards methodology for competitiveness study. Competitiveness Review. https://doi.org/10.1108/CR-03-2019-0028
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Miečinskienė, A., Stasytytė, V., & Kazlauskaitė, J. (2014). Reasoning of Export Market Selection. Procedia - Social and Behavioral Sciences, 110, 1166-1175. https://doi.org/10.1016/j.sbspro.2013.12.963
Minifie, J. R., & West, V. (1998). A small business international market selection model. International Journal of Production Economics, 56-57, 451-462. https://doi.org/10.1016/S0925-5273(98)00073-5
Morais, F., & Ferreira, J. J. (2020). SME internationalisation process: Key issues and contributions, existing gaps and the future research agenda. European Management Journal, 38(1), 62-77. https://doi.org/10.1016/j.emj.2019.08.001
Musso, F. (2014). International strategy for SMEs: criteria for foreign markets and entry modes selection. Journal of Small Business and Enterprise Development, 21(2), 301-312. https://doi.org/10.1108/JSBED-10-2013-0149
Peyrache, A., Rose, C., & Sicilia, G. (2020). Variable selection in Data Envelopment Analysis. European Journal of Operational Research, 282(2), 644-659. https://doi.org/10.1016/j.ejor.2019.09.028
Pflanz, K. (2013). Seeking Opportunities: International Market Selection by European Engineering Consultancies. Tijdschrift voor economische en sociale geografie, 104(5), 556-570. https://doi.org/10.1111/tesg.12036
Pinot de Villechenon, F. (Ed.) (2017). La Internacionalización de las PyMEs Latinoamericanas y su Proyección en Europa. Hamburgo: Fundación EU-LAC / CERALE / Institut des Amériques.
Prajapati, H., Kant, R., & Shankar, R. (2019). Prioritizing the solutions of reverse logistics implementation to mitigate its barriers: A hybrid modified SWARA and WASPAS approach. Journal of Cleaner Production, 240, 118219. https://doi.org/10.1016/j.jclepro.2019.118219
Rajak, M., & Shaw, K. (2019). Evaluation and selection of mobile health (mHealth) applications using AHP and fuzzy TOPSIS. Technology in Society, 59, 101186. https://doi.org/10.1016/j.techsoc.2019.101186
Roberts, J. S., Laughlin, J. E., & Wedell, D. H. (1999). Validity Issues in the Likert and Thurstone Approaches to Attitude Measurement. Educational and Psychological Measurement, 59(2), 211-233. https://doi.org/10.1177/00131649921969811
Roy, J., Sharma, H. K., Kar, S., Zavadskas, E. K., & Saparauskas, J. (2019). An extended COPRAS model for multi-criteria decision-making problems and its application in web-based hotel evaluation and selection. Economic Research-Ekonomska Istraživanja, 32(1), 219-253. https://doi.org/10.1080/1331677X.2018.1543054
Sakarya, S. (2007). Market selection for international expansion: Assessing opportunities in emerging markets. International Marketing Review, 24(2), 208-238. https://doi.org/10.1108/02651330710741820
Sanyal, S., Hisam, M. W., & Baawain, A. M. S. (2020). Challenges facing internationalization of smes in emerging economies: A study on oecd model. Journal of Asian Finance, Economics and Business, 7(2), 281-289. https://doi.org/10.13106/jafeb.2020.vol7.no2.281
Schreier, C., Scherrer, S., Udomkit, N., & Farrar, J. (2020). Trustworthy Small and Medium-sized Enterprise Network Partners: Small and Medium-sized Enterprise Partnerships in the International Entrepreneurial Process. Global Business Review, 21(1), 88-107. https://doi.org/10.1177/0972150919850414
Shipley, M. F., Johnson, M., Pointer, L., & Yankov, N. (2013). A fuzzy attractiveness of market entry (FAME) model for market selection decisions. Journal of the Operational Research Society, 64(4), 597-610. https://doi.org/10.1057/jors.2012.59
Sinkovics Rudolf, R. (2006). Introduction to the special issue on “Issues and advances in international marketing research”. International Marketing Review, 23(4). https://doi.org/10.1108/imr.2006.03623daa.001
Stadthagen-González, H., López, L., Parafita Couto, M. C., & Párraga, C. A. (2018). Using two-alternative forced choice tasks and Thurstone’s law of comparative judgments for code-switching research. Linguistic Approaches to Bilingualism, 8(1), 67-97. https://doi.org/10.1075/lab.16030.sta
Steenkamp, E., Rossouw, R., Viviers, W., & Cuyvers, L. (2009). Export Market Selection Methods and the Identification of Realistic Export Opportunities for South Africa Using a Decision Support Model. Trade and Industrial Policy Strategies Working Paper Series.
Stepchenkova, S., & Park, H. (2021). Authenticity orientation as an attitude: Scale construction and validation. Tourism Management, 83. https://doi.org/10.1016/j.tourman.2020.104249
Taylor Charles, R. (2011). The State of Methodological Practice in International Marketing Research. In C. Luke Bowen, S. Marko, S. Manfred, & R. T. Charles (Eds.), Measurement and Research Methods in International Marketing (Vol. 22, pp. 143-167): Emerald Group Publishing Limited.
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THURSTONE PAIR COMPARISON FOR INTERNATIONALIZATION DECISIONS IN SMEs. (2022). Kairos: Journal of Economy, Law and Administrative Sciences, 5(8), 126-143. https://doi.org/10.37135/kai.03.08.07
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