COMPARACIÓN PAR DE THURSTONE PARA DECISIONES DE INTERNACIONALIZACIÓN EN PYMES
DOI:
https://doi.org/10.37135/kai.03.08.07Palabras clave:
Par de Thurstone, Métodos de selección, Escalas comparativas, Pequeñas y medianas empresas, comunicación horizontalResumen
Debido a la saturación de los mercados locales, la selección de países con fines de internacionalización se convierte en un problema importante para cualquier organización. El objetivo de la investigación es desarrollar un enfoque novedoso de selección de países con fines de internacionalización en el contexto de las pymes. El método utilizado es la escala de comparación par de Thurstone la cual requirió de una simulación sobre los criterios de confiabilidad, desarrollo económico y cercanía cultural, de tres países. Los resultados obtenidos permitieron establecer los criterios para la selección entre los países analizados, todo lo cual sugieren que la escala de comparación par de Thurstone constituye una técnica de fácil aplicación que contribuye al logro del objetivo planteado.
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Caiazza, R. (2016). Internationalization of SMEs in high potential markets. Trends in Food Science & Technology, 58, 127-132. https://doi.org/10.1016/j.tifs.2016.10.002
Česlovas, P. (2007a). Export Marketing and Promotion: Analysis of Theories and Practice for Composing of Lithuanian Export Promotion Strategy. Ekonomika ir vadyba: aktualijos ir perspektyvos., 2(9), 218-227.
Česlovas, P. (2007b). The Main Strategic Directions in Improving of Export Development in Lithuania. Engineering Economics, 51(1), 29-35.
Costa, E., Soares, A. L., & de Sousa, J. P. (2016). Information, knowledge and collaboration management in the internationalisation of SMEs: A systematic literature review. International Journal of Information Management, 36(4), 557-569. https://doi.org/10.1016/j.ijinfomgt.2016.03.007
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David, H. A. (1988). The method of paired comparisons. (2nd ed.). New York, NY: Oxford University Press.
Dos Santos, M. F. (2014). Revisión de los métodos de escalamiento psicológico. Psicología, tercera época, 33(2), 15-46.
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Česlovas, P. (2007b). The Main Strategic Directions in Improving of Export Development in Lithuania. Engineering Economics, 51(1), 29-35.
Costa, E., Soares, A. L., & de Sousa, J. P. (2016). Information, knowledge and collaboration management in the internationalisation of SMEs: A systematic literature review. International Journal of Information Management, 36(4), 557-569. https://doi.org/10.1016/j.ijinfomgt.2016.03.007
Craig, C. S., & Douglas, S. P. (2005). International Marketing Research. (Third ed.). Hoboken, NJ: John Wiley & Sons Inc.
David, H. A. (1988). The method of paired comparisons. (2nd ed.). New York, NY: Oxford University Press.
Dos Santos, M. F. (2014). Revisión de los métodos de escalamiento psicológico. Psicología, tercera época, 33(2), 15-46.
Du, Z., Hu, Y., & Buttar, N. A. (2020). Analysis of mechanical properties for tea stem using grey relational analysis coupled with multiple linear regression. Scientia Horticulturae, 260, 108886. https://doi.org/10.1016/j.scienta.2019.108886
Dutot, V., Bergeron, F., & Raymond, L. (2014). Information management for the internationalization of SMEs: An exploratory study based on a strategic alignment perspective. International Journal of Information Management, 34(5), 672-681. https://doi.org/10.1016/j.ijinfomgt.2014.06.006
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Gorgas García, J., Cardiel López, N., & Zamorano Calvo, J. (2011). Estadítica básica para estudiantes de ciencias. Madrid: Universidad Complutense de Madrid.
Hendel, D. D. (1975). Paired Comparisons Intransitivity: Trends Across Domains of Content and Across Groups of Subjects. Educational and Psychological Measurement, 35(4), 865-868. https://doi.org/10.1177/001316447503500413
Hollensen, S. (2017). Global Marketing (Seventh ed.). Harlow: Pearson education.
Hu, J., Zhang, X., Yang, Y., Liu, Y., & Chen, X. (2020). New doctors ranking system based on VIKOR method. International Transactions in Operational Research, 27(2), 1236-1261. https://doi.org/10.1111/itor.12569
Jain, S. C. (2007). State of the art of international marketing research: directions for the future. Journal for Global Business Advancement, 1(1), 4-19. https://doi.org/10.1504/JGBA.2007.012546
Johansen, D., & Knight, G. (2008). International Marketing Research: Opportunities and Challenges in the 21st Century. Alex Rialp, Josep Rialp (Eds.), Advances in International Marketing, Volume 17, S. Tamer Cavusgil (Series Ed.), Elsevier, Oxford. International Business Review, 17(3), 368-369. https://doi.org/10.1016/j.ibusrev.2008.01.004
Jones, L. V. (2005). Thurstone, L. L. In K. Kempf-Leonard (Ed.), Encyclopedia of Social Measurement (pp. 817-822). New York: Elsevier.
Köhr, C. K., Camanzi, L., & Malorgio, G. (2018). Exploring structural and strategic correlates of difficulties in the internationalisation process of Italian wine SMEs. Wine Economics and Policy, 7(1), 13-23. https://doi.org/10.1016/j.wep.2018.01.004
Lichy, J., & McLeay, F. (2020). The SME ‘styling’ of HEI – HR of management of international mobility: motivations, benefits and barriers as drivers of innovation. Employee Relations. https://doi.org/10.1108/ER-02-2020-0042
Likert, R., Roslow, S., & Murphy, G. (1993). A Simple and Reliable Method of Scoring the Thurstone Attitude Scales. Personnel Psychology, 46(3), 689-690. https://doi.org/10.1111/j.1744-6570.1993.tb00893.x
Lipovetsky, S. (2007). Thurstone scaling in order statistics. Mathematical and Computer Modelling, 45(7), 917-926. https://doi.org/10.1016/j.mcm.2006.09.009
Lobo, C. A., Fernandes, C. I. M. A. S., Ferreira, J. J. M., & Peris-Ortiz, M. (2020). Factors affecting smes' strategic decisions to approach international markets. European Journal of International Management, 14(4), 617-639. https://doi.org/10.1504/EJIM.2020.107607
Malhotra, N. K. (2008). Investigación de mercados. (Quinta ed.). Estado de México: Pearson Educación de México, S.A. de C.V.
Manotas, E. C., & González Pérez, M. A. (2020). Internationalization and performance of small and medium-sized enterprises from emerging economies: Using hazards methodology for competitiveness study. Competitiveness Review. https://doi.org/10.1108/CR-03-2019-0028
Maydeu-Olivares, A. (2003, 2003//). On Thurstone’s Model for Paired Comparisons and Ranking Data. Paper presented at the New Developments in Psychometrics, Tokyo.
Miečinskienė, A., Stasytytė, V., & Kazlauskaitė, J. (2014). Reasoning of Export Market Selection. Procedia - Social and Behavioral Sciences, 110, 1166-1175. https://doi.org/10.1016/j.sbspro.2013.12.963
Minifie, J. R., & West, V. (1998). A small business international market selection model. International Journal of Production Economics, 56-57, 451-462. https://doi.org/10.1016/S0925-5273(98)00073-5
Morais, F., & Ferreira, J. J. (2020). SME internationalisation process: Key issues and contributions, existing gaps and the future research agenda. European Management Journal, 38(1), 62-77. https://doi.org/10.1016/j.emj.2019.08.001
Musso, F. (2014). International strategy for SMEs: criteria for foreign markets and entry modes selection. Journal of Small Business and Enterprise Development, 21(2), 301-312. https://doi.org/10.1108/JSBED-10-2013-0149
Peyrache, A., Rose, C., & Sicilia, G. (2020). Variable selection in Data Envelopment Analysis. European Journal of Operational Research, 282(2), 644-659. https://doi.org/10.1016/j.ejor.2019.09.028
Pflanz, K. (2013). Seeking Opportunities: International Market Selection by European Engineering Consultancies. Tijdschrift voor economische en sociale geografie, 104(5), 556-570. https://doi.org/10.1111/tesg.12036
Pinot de Villechenon, F. (Ed.) (2017). La Internacionalización de las PyMEs Latinoamericanas y su Proyección en Europa. Hamburgo: Fundación EU-LAC / CERALE / Institut des Amériques.
Prajapati, H., Kant, R., & Shankar, R. (2019). Prioritizing the solutions of reverse logistics implementation to mitigate its barriers: A hybrid modified SWARA and WASPAS approach. Journal of Cleaner Production, 240, 118219. https://doi.org/10.1016/j.jclepro.2019.118219
Rajak, M., & Shaw, K. (2019). Evaluation and selection of mobile health (mHealth) applications using AHP and fuzzy TOPSIS. Technology in Society, 59, 101186. https://doi.org/10.1016/j.techsoc.2019.101186
Roberts, J. S., Laughlin, J. E., & Wedell, D. H. (1999). Validity Issues in the Likert and Thurstone Approaches to Attitude Measurement. Educational and Psychological Measurement, 59(2), 211-233. https://doi.org/10.1177/00131649921969811
Roy, J., Sharma, H. K., Kar, S., Zavadskas, E. K., & Saparauskas, J. (2019). An extended COPRAS model for multi-criteria decision-making problems and its application in web-based hotel evaluation and selection. Economic Research-Ekonomska Istraživanja, 32(1), 219-253. https://doi.org/10.1080/1331677X.2018.1543054
Sakarya, S. (2007). Market selection for international expansion: Assessing opportunities in emerging markets. International Marketing Review, 24(2), 208-238. https://doi.org/10.1108/02651330710741820
Sanyal, S., Hisam, M. W., & Baawain, A. M. S. (2020). Challenges facing internationalization of smes in emerging economies: A study on oecd model. Journal of Asian Finance, Economics and Business, 7(2), 281-289. https://doi.org/10.13106/jafeb.2020.vol7.no2.281
Schreier, C., Scherrer, S., Udomkit, N., & Farrar, J. (2020). Trustworthy Small and Medium-sized Enterprise Network Partners: Small and Medium-sized Enterprise Partnerships in the International Entrepreneurial Process. Global Business Review, 21(1), 88-107. https://doi.org/10.1177/0972150919850414
Shipley, M. F., Johnson, M., Pointer, L., & Yankov, N. (2013). A fuzzy attractiveness of market entry (FAME) model for market selection decisions. Journal of the Operational Research Society, 64(4), 597-610. https://doi.org/10.1057/jors.2012.59
Sinkovics Rudolf, R. (2006). Introduction to the special issue on “Issues and advances in international marketing research”. International Marketing Review, 23(4). https://doi.org/10.1108/imr.2006.03623daa.001
Stadthagen-González, H., López, L., Parafita Couto, M. C., & Párraga, C. A. (2018). Using two-alternative forced choice tasks and Thurstone’s law of comparative judgments for code-switching research. Linguistic Approaches to Bilingualism, 8(1), 67-97. https://doi.org/10.1075/lab.16030.sta
Steenkamp, E., Rossouw, R., Viviers, W., & Cuyvers, L. (2009). Export Market Selection Methods and the Identification of Realistic Export Opportunities for South Africa Using a Decision Support Model. Trade and Industrial Policy Strategies Working Paper Series.
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Publicado
2022-01-10
Cómo citar
García-Vidal, G., Sánchez-Rodríguez, A., Pérez-Campdesuñer, R., & Martínez-Vivar, R. (2022). COMPARACIÓN PAR DE THURSTONE PARA DECISIONES DE INTERNACIONALIZACIÓN EN PYMES. Kairós. Revista De Ciencias Económicas, Jurídicas Y Administrativas, 5(8), 126–143. https://doi.org/10.37135/kai.03.08.07
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