THE CONSUMPTION OF POSTMODERNISM IN THE HOSPITALITY INDUSTRY
DOI:
https://doi.org/10.37135/kai.03.05.03Keywords:
postmodernism, industry, hospitality, consumer, tourismAbstract
This article introduces the postmodern debate in the hospitality industry, asking the question: what aspects of postmodernism influence the consumer of the hospital industry? Two case studies are analyzed, first in the cruise sector and second in the Airbnb virtual platform through the methodological application of Firat y Shultz (1997) and Brown (1995) respectively, concluding that postmodernism offers a means to conceptualize the changes that are taking place in the environment of contemporary hospitality, evidenced in the fragmentation of markets, the growth of strategic alliances and the growth of anarchic marketing practice, emphasizing the uniqueness of homogeneity, investigating the culture of the simulation and offering The opportunity to consider the extent to which the contemporary hotel industry represents the replacement of a Puritan ethic of consumption with the consumerist culture associated with late capitalism.
Downloads
References
Baudrillard, J. (1983). Simulations. New York: Semiotext(e).
Bell, D. (2011). The cultural contradictions of capitalism. The Hedgehog Review, 13(3), 65-72.
Best, S. & Kellner, D. (1991). Postmodern Theory. Critical Interrogations. Guilford Press.
Bocock, R. (1993).Consumption. London: Routledge.
Brown, S. (1993). Postmodern marketing. European Journal of Marketing, 27(4),19-34.
Brown, S. (1995). Postmodern Marketing. London, Routledge.
Buttle, F. A. (1986). Unserviceable concepts in service marketing. Quarterly Review of Marketing, 11(3), 94–102.
Canaley, B. K. (2015). El cambio del comportamiento del consumidor hacia la economía compartida: un estudio de Airbnb y como está afectando el viajero moderno. Madrid: Universidad Pontificia Comillas.
Crotty, M. (1998). The foundations of social research: Meaning and perspective in the research process. Sage.
Cruise Market Watch (2015). Recuperado 19 de febrero 2020, de http://www.cruisemarketwatch.com/market-share/
Dale, A. y Robinson, B. (2001). The theming of tourism education, International Journal of Contemporary Hospitality Management, 13(1), 30–35.
Dickinson, B. y Vladimir, A. (1997). Selling the Sea: An Inside Look at the Cruise. Wiley.
Dujmovic, M. (2015). Postmodern society and tourism. In 3rd International Scientific Conference Tourism in Southern and Eastern Europe.
Elliot, R. (1993). Marketing and the meaning of postmodern consumer culture. Ponencia presentada en el simposio Rethinking Marketing: New Perspectives on the Discipline and Profession. Coventry, Warwick Business School, University of Warwick.
Featherstone, M. (1991). Consumer Culture & Post-Modernism. London: Sage.
Firat, A. F. (1991). Postmodern culture, marketing and the consumer. In Marketing Theory and Application (T. Childers, ed.), AMA.
Firat, A. F. & Shultz, C. J. (1997). From segmentation to fragmentation. European Journal of Marketing, 31 (3/4), 183–207.
Firat, A. F. & Venkatesh, A (1995). Liberatory postmodernism and the re-enchantment of consumption. Journal of Consumer Research, 22 (3), 239–267.
Formica, S. & Olsen, M. D. (1998). Trends in the amusement park industry. International Journal of Contemporary Hospitality Management, 10 (7), 297.
Foucault, M. (1977). Discipline and Punish: The Birth of the Prison. Tr. A. Sheridan. London: Allen Lane Penguin.
Foucault, M. (1980). Power, Knowledge and Other Writings 1972–1977. Harvester.
Foxall, G. R., Goldsmith, R. E., & Brown, S. (1994). Consumer psychology for marketing. Thompson.
Gellner, E. (1992). Postmodernism, Reason & Religion. London and New York. Routledge.
Geron, T. (2013). Airbnb and the Unstoppable Rise of the Share Economy. Forbes. Recuperado el 10 de noviembre del 2019 de http://www.forbes.com/sites/tomiogeron/2013/01/23/ airbnb-and-the-unstoppable-rise-of-the-share-economy/
Hamouda, M. (2015). The postmodern consumer: an identity constructor? In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same. (pp. 612-620). Springer, Cham.
Hebdige, D. (1986). Postmodernism and the other side. Journal of Communication Inquiry, 10 (2), 78–98.
Jameson, F. (1991). Postmodernism and Consumer Society, Anti-Aesthetic içinde, ed. Hal Foster, Port Townsend, Washington.
Kaplan, R. A., & Nadler, M. L. (2015). Airbnb: A case study in occupancy regulation and taxation. U. Chi. L. Rev. Dialogue, 82, 103.
Kellner, D. (1988). Postmodernism as a social theory: some challenges and problems. Theory, Culture and Society, 5, 239–269.
Lehr, D. D. (2015). An analysis of the changing competitive landscape in the hotel industry regarding Airbnb. Graduate Master's Theses, Capstones, and Culminating Projects. 188.
Lück, M. (2007). Nautical tourism development: opportunities and threats. Nautical tourism: concepts and issues. Cognizant Communication Corporation, New York.
Lyotard, J. F. (1984). The Postmodern Condition – a Report on Knowledge. Manchester University Press.
McAuley, A. (1998). Editorial. Journal of Marketing Practice, 4(3), 1.
Miller, G. & Real, M. (1998). Postmodernity and popular culture. In The Postmodern Presence (A. A. Berger, ed.), Sage.
Ogilvy, J. (1990). This postmodern business. Marketing and Research Today, 18(1), 4-20.
Prosser, D. (2013), Peer-to-Peer Lending: Here Come the Brits, FORBES, Recuperado el 10 de noviembre de 2019 de http://www.forbes.com/sites/davidprosser/2013/10/24/peer-to-peer-lendinghere-come-the-brits/
Scull, T. (2001). Cruise operators steer clear of recession. The Times, 14 July, p. 46.
Seidman, S. (1994). The Postmodern Turn – New Perspectives on Social Theory. Cambridge University Press.
Seidman, S., & Wagner, D. (1991). Social theory as narrative with a moral intent: a postmodern intervention. Postmodernism and Social Theory (Oxford: Basil Blackwell), 47-81.
Singh, P. R. (2011). Consumer culture and postmodernism. Postmodern openings, 2(5), 55-88.
Solomon, J. (1998). Our decentered culture: The postmodern worldview. The postmodern presence: Readings on postmodernism in American culture and society, 35-50.
Tauber, E. M. (1972). Why do people shop. Journal of Marketing, 30, October, 46–72.
The Economist (2013). “The Rise of the Sharing Economy”. Recuperado el 10 de noviembre del 2019 de http :// www.economist.com/news/leaders/21573104-internet-everything-hire-risesharing-economy.
Thomas, M. J. (1997). Consumer market research: does it have validity? Some postmodern thoughts. Marketing Intelligence & Planning.
Williams, A. (2012). Understanding the hospitality consumer. Routledge.
Zervas, G., Proserpio, D., & Byers, J. (2015). A first look at online reputation on Airbnb, where every stay is above average.
Downloads
Published
Issue
Section
License
Copyright
By submitting his work to Kairós, Journal of economic, law and administrative sciences, the author assigns the editor in a non-exclusive manner the rights of reproduction, publication, public communication, distribution and transformation so that it can be published in the journal in electronic version and can be consulted from the magazine's website.
Likewise, the authors authorize their article to be published under a Creative Commons Attribution CC BY-NC-ND license.
The authors who publish in this journal agree to the following terms:
The authors retain the copyright and guarantee the journal the right to be the first publication of the work as well as licensed under a Creative Commons Attribution CC BY-NC-ND license.
Authors may separately establish additional agreements for the non-exclusive distribution of the version of the work published in the journal (for example, placing it in an institutional repository or publishing it in a book), with an acknowledgment of its initial publication in this journal.
Authors are allowed and encouraged to post their work electronically (for example, in institutional repositories or on their own website) after publication, as it can lead to productive exchanges, as well as earlier and greater citation. of published works (See The Effect of Open Access).
![Manual de marca](https://i.ibb.co/8mRCcNn/logo-para-manual-de-marca-Kair-s.png"){kind=logo}
