MANAGEMENT OF COMMUNITY AND POPULAR MEDIA: RADIO AMPARA SÚ OF THE AWÁ NATIONALITY OF ECUADOR CASE

Authors

  • María B. Ávalos-Torres Universidad Nacional de Chimborazo
  • Ana M. Culqui-Medina Pontificia Universidad Católica del Ecuador

DOI:

https://doi.org/10.37135/kai.003.04.03

Keywords:

community media, democratization of the word, participation, visibility, Awá nationality

Abstract

The management model developed for the community radio of the indigenous nationality Awá of Ecuador is analyzed, the frequency was awarded by the government in 2009. Theoretical categories of the Latin American School of Communication are proposed, which questions vertical-traditionalist schemes, and the model of Horizontal Communication of Luis Ramiro Beltrán is taken as a basis, where dialogue is a catalyst for democratic and participatory processes: the radio becomes the direct promoter of the dialogue. A combination of quantitative-qualitative methodology was used. Surveys were conducted on a sample population of Awá in three provinces to determine its context, customs, culture, worldview; moreover, depth interviews of the leaders of the radio and the members of Federation Centers of Awá of Ecuador. The results corroborated that a community radio must follow a structuring process, and the “Management Model", the result of this research allowed the radio, a better organization, sustainability and definite permission.

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References

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Published

2020-01-31

Issue

Vol. 3 No. 4 (2020): Kairós, Revista de Ciencias Económicas, Jurídicas y Administrativas

Section

Articles

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How to Cite

MANAGEMENT OF COMMUNITY AND POPULAR MEDIA: RADIO AMPARA SÚ OF THE AWÁ NATIONALITY OF ECUADOR CASE. (2020). Kairos: Journal of Economy, Law and Administrative Sciences, 3(4), 27-35. https://doi.org/10.37135/kai.003.04.03