MOTIVATION IN SMALL BUSINESSES: AN EMPIRICAL TAXONOMY OF OWNERS USING EXPLORATORY FACTOR ANALYSIS
DOI:
https://doi.org/10.37135/kai.03.12.07Keywords:
small business, motivation, culture, taxonomyAbstract
Small business owners are heterogeneous, and their various characteristics influence the motivation approach. The objective is to provide solutions to two motivation problems related to heterogeneity: weak training policy to address specific issues in small business owners; and second, the difficulty for owners to know and adapt motivation to practice. The solution is to create a taxonomy of owner-motivators. A taxonomy will be developed through exploratory factor analysis (n=386). The findings present a taxonomy of five types of motivators in small businesses: progressive, communicative, flexible, innovative, and socially responsible, which involves improving the motivating potential in small business owners by offering practical support in their motivation-related activities
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