INTERNACIONALIZACIÓN DEL ARTE Y REDES ECONÓMICAS GLOBALES: DINÁMICAS DE MERCADO, REGULACIÓN Y COOPERACIÓN TRANSNACIONAL

Gianmario Strappati

doi:10.37135/kai.03.17.11

Autores/as

Gianmario Strappati Instituto Superior de Música José Hernández https://orcid.org/0009-0008-9244-2274

DOI:

https://doi.org/10.37135/kai.03.17.11

Palabras clave:

economía cultural, industrias creativas, diplomacia cultural, plataformas digitales, gobernanza cultural

Resumen

El artículo analiza la internacionalización del arte contemporáneo desde la perspectiva de la economía cultural y las relaciones internacionales. A partir de una revisión narrativa de literatura académica y de informes institucionales recientes, se examinan las interacciones entre dinámicas de mercado, plataformas digitales, regulación y cooperación transnacional. El estudio sostiene que la circulación global del arte depende tanto de factores económicos como de procesos simbólicos, tecnológicos e institucionales. Se concluye que las redes digitales y los mecanismos de gobernanza cultural redefinen las estrategias contemporáneas de internacionalización artística en el contexto global contemporáneo.

Descargas

Los datos de descarga aún no están disponibles.

Referencias

Anheier, H. K., & Isar, Y. R. (Eds.). (2008). Cultures and globalization: The cultural economy. Sage.

Ante, L. (2022). The non-fungible token (NFT) market and its relationship with Bitcoin and Ethereum. FinTech, 1(3), 216–224. https://doi.org/10.3390/fintech1030017

Art Basel & UBS. (2024). Global Art Market Report 2024. Art Basel & UBS. https://theartmarket.artbasel.com/

Banks, M., & O’Connor, J. (2021). “A plague upon your howling”: Art and culture in the viral emergency. Cultural Trends, 30(1), 3–18. https://doi.org/10.1080/09548963.2020.1827931

Benhamou, F. (2022). The economics of cultural industries (3rd ed.). Springer.

Bourdieu, P. (1993). The field of cultural production: Essays on art and literature. Columbia University Press.

Castells, M. (1996). The rise of the network society. Blackwell.

Chalmers, D., Fisch, C., Matthews, R., Quinn, W., & Recker, J. (2022). Beyond the hype: Creative entrepreneurship and wealth creation in the World of Non-Fungible Tokens (NFTs). Journal of Business Venturing Insights, 17,e00309. https://doi.org/10.1016/j.jbvi.2022.e00309

Colbert, F. (2015). Marketing culture and the arts (4th ed.). Routledge.

Comunian, R., & England, L. (2020). Creative and cultural work without filters: COVID-19 and exposed precarity in the creative economy. Cultural Trends, 29(2), 112–128. https://doi.org/10.1080/09548963.2020.1770577

Crane, D. (2014). Cultural globalization and the dominance of the American film industry: Cultural policies, national film industries, and transnational film. International journal of cultural policy, 20(4), 365-382. http://dx.doi.org/10.1080/10286632.2013.832233

Crociata, A., Pinate, A. C., & Urso, G. (2025). The cultural and creative economy in Italy: Spatial patterns in peripheral areas. European Urban and Regional Studies, 32(1), 53–75. https://doi.org/10.1177/09697764231222221

Cunningham, S., & Craig, D. (2021). Creator culture: An introduction to global social media entertainment. NYU Press.

De Beukelaer, C. (2015). Developing cultural industries: Learning from the palimpsest of practice. European Cultural Foundation.

Dowling, M. (2022). Is non-fungible token pricing driven by cryptocurrencies? Finance Research Letters, 44, 102097. https://doi.org/10.1016/j.frl.2021.102097

Flew, T. (2013). Global creative industries. Polity Press.

Gill, R., Pratt, A. C., & Virani, T. E. (Eds.). (2019). Creative hubs in question: Place, space and work in the creative economy. Palgrave Macmillan. https://doi.org/10.1007/978-3-030-10653-9

Gilpin, R. (2001). Global political economy: Understanding the international economic order. Princeton University Press.

Guadamuz, A. (2021). The treachery of images: Non-fungible tokens and copyright. Journal of Intellectual Property Law & Practice, 16(12), 1367–1385. https://doi.org/10.1093/jiplp/jpab152

Harvey, D. (2005). A brief history of neoliberalism. Oxford University Press.

Held, D., & McGrew, A. (Eds.). (2007). Globalization theory: Approaches and controversies. Polity.

Hesmondhalgh, D. (2026). The cultural industries (5th ed.). Sage.

Huang, X., Fan, D., & Soo, C. (2025). A social influence view of the internationalization of cultural products. Journal of International Business Studies, 56(8), 990–1009. https://doi.org/10.1057/s41267-025-00797-9

Jenkins, B. (2024). NFTs and the financialization of art. Cultural Studies, 38(4), 626–655. https://doi.org/10.1080/09502386.2024.2329873

Khaire, M. (2017). Culture and commerce: The value of entrepreneurship in creative industries. Stanford University Press.

Kotler, P., & Scheff, J. (1997). Standing room only: Strategies for marketing the performing arts. Harvard Business School Press.

Krugman, P. (1979). Increasing returns, monopolistic competition, and international trade. Journal of International Economics, 9(4), 469–479. https://doi.org/10.1016/0022-1996(79)90017-5

Lind, M., & Velthuis, O. (Eds.). (2012). Contemporary art and its commercial markets: A report on current conditions and future scenarios. Sternberg Press.

Magaudda, P., & Solaroli, M. (2020). Platform Studies and Digital Cultural Industries. Sociologica, 14(3), 267–293. https://doi.org/10.6092/issn.1971-8853/11957

McAndrew, C. (2024). The Art Basel and UBS art market report 2024. Art Basel & UBS. https://theartmarket.artbasel.com/

Melitz, M. (2003). The impact of trade on intra-industry reallocations and aggregate industry productivity. Econometrica, 71(6), 1695–1725. https://doi.org/10.1111/1468-0262.00467

Menger, P. M. (2014). The economics of creativity: Art and achievement under uncertainty. Harvard University Press.

Moro-Visconti, R. (2022). The valuation of digital intangibles: Technology, marketing, and the metaverse (2nd ed.). Palgrave Macmillan. https://doi.org/10.1007/978-3-031-09237-4

Mura, L., & Vlacseková, D. (2022). Accelerating cultural dimensions at international companies in the evidence of internationalisation. Sustainability, 14(3), 1524. https://doi.org/10.3390/su14031524

Nye, J. (2004). Soft power: The means to success in world politics. PublicAffairs.

Oakley, K., & O’Connor, J. (Eds.). (2015). The Routledge companion to the cultural industries. Routledge.

OMPI. (1996). WIPO Copyright Treaty. World Intellectual Property Organization. https://www.wipo.int/treaties/en/ip/wct/

Poell, T., Nieborg, D. B., & Duffy, B. E. (2021). Platforms and cultural production. Polity.

Rabêlo Neto, A., Sousa-Filho, J. M. D., & Carneiro Lima, A. (2022). Internationalization of culture and soft power. European Business Review, 34(1), 103–126. https://doi.org/10.1108/EBR-09-2019-0240

Ricardo, D. (1817). On the principles of political economy and taxation. Dover Publications.

Robertson, I. (2016). Understanding art markets: Inside the world of art and business. Routledge.

Sassen, S. (2007). A sociology of globalization. W. W. Norton.

Scott, A. J. (2017). The constitution of the city: Economy, society, and urbanization in the capitalist era. Palgrave Macmillan. https://doi.org/10.1007/978-3-319-61228-7

Srivastava, S., Singh, S., & Dhir, S. (2020). Culture and international business research: A review and research agenda. International Business Review, 29(4), 101709. https://doi.org/10.1016/j.ibusrev.2020.101709

Srnicek, N. (2017). Platform capitalism. Polity Press, Cambridge Malden, MA.

Strange, S. (1994). States and Markets (2nd ed.). London: Pinter Publishers.

Strappati, G. (2026). Creativity as a form of potential economic value. American Journal of Economics and Business Innovation, 5(2), 29–39. https://doi.org/10.54536/ajebi.v5i2.7566

Throsby, D. (2001). Economics and culture. Cambridge University Press.

Tilton, S. (2025). Digital culture in the platform era: Studying celebrity, influence, and superstars online. Springer. https://doi.org/10.1007/978-3-031-92014-1

Towse, R., & Navarrete Hernández, T.N. (Eds.). (2020). Handbook of cultural economics. Edward Elgar Publishing. https://doi.org/10.4337/9781788975803

UNCTAD. (2024). Creative economy outlook 2024. United Nations Conference on Trade and Development. https://unctad.org/publication/creative-economy-outlook-2024

UNESCO. (2005). Convention on the protection and promotion of the diversity of cultural expressions. UNESCO. https://unesdoc.unesco.org/ark:/48223/pf0000142919

UNESCO. (2022). Re|shaping policies for creativity: Addressing culture as a global public good. UNESCO. https://unesdoc.unesco.org/ark:/48223/pf0000380474

Valeonti, F., Bikakis, A., Terras, M., Speed, C., Hudson-Smith, A., & Chalkias, K. (2021). Crypto Collectibles, Museum Funding and OpenGLAM: Challenges, Opportunities and the Potential of Non-Fungible Tokens (NFTs). Applied Sciences, 11(21), 9931. https://doi.org/10.3390/app11219931

Van Dijck, J., Poell, T., & De Waal, M. (2018). The platform society: Public values in a connective world. Oxford University Press.

Wilson, K. B., Karg, A., & Ghaderi, H. (2022). Prospecting non-fungible tokens in the digital economy: Stakeholders and ecosystem analysis. Business Horizons, 65(5), 657–670. https://doi.org/10.1016/j.bushor.2021.10.007

Yúdice, G. (2003). The expediency of culture: Uses of culture in the global era. Duke University Press.

Zagrebelnaia, A. (2025). The role and future of art fair audiences: Visitors’ perspectives on the Hybrid Art Fair in Madrid. En L. Ronda, G. Azanza, & A. Mujika-Alberdi (Eds.), Leisure and human development: Navigating socio-cultural landscapes (pp. 111–130). Springer. https://doi.org/10.1007/978-3-031-90778-4_7